British Airways experienced a massive bout of business turbulence over the busy bank holiday weekend when a power shutdown caused their entire IT estate to go offline. Global online systems including company websites, booking systems and call centres were crippled – leaving thousands of customers stranded in different airports across the world. It took the company almost three days to clear the backlog of travellers, many of whom have yet to be reunited with their luggage.
The fallout has been dramatic, with some reports stating the company share price shed almost £500m over a few short days. Then, of course, there’s the compensation bill that’s expected to exceed £100m and the millions of tweets and column inches of negative press that have accompanied such a high-profile situation.
Make Disaster Recovery part of your ongoing strategy
Regardless of what went wrong and who is responsible, the key takeaway is; disasters are never planned.
The BA crisis illustrates the need for you, as a business owner or decision maker, to have a look at this unfortunate incident in greater detail:
- Read the papers to get an idea of the scale of the impact
- Listen to the testimonies of the angry customers
- Think about the brand and reputational damage
- Check the share price in the press
- Think about how much BA relies on the internet and computing infrastructure to make money
These examples aren’t exclusive to BA; they apply to every kind of avoidable business disaster and impact every type of organisation.
Get in touch with Network ROI
If your business relies on secure, reliable and well-maintained IT to achieve growth and prosperity and you would like to have a conversation about your Disaster Recovery strategy, please fill out the form below.
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